Want to spend more time doing what you love instead of being tied up with social media?
At Set Sail, we understand that your passion lies in doing what you love, not getting bogged down by the complexities of social media management. That's where we come in. Our expert team is dedicated to taking the burden of social media off your shoulders so that you can focus on the activities that truly ignite your passion and drive your business forward. With our strategic approach and tailored solutions, we'll help you sail smoothly through the world of digital marketing, leaving you with more time to pursue your business's core goals and enjoy the things that bring you joy.
Our Mission -
Empowering Businesses to Grow Revenue and Clients through Expert Social Media Management
Our Values -
Innovative – We convey a sense of forward-thinking and creativity, always seeking fresh, fun, and innovative strategies for our clients.
Connected – We strive to be well-connected in the digital world, staying updated on industry trends and networking with our community.
Fun – We love to have fun as a team and with our clients.
Passion - We love what we do, infusing every project with genuine enthusiasm and commitment. Our deep passion drives us to create impactful and innovative solutions, ensuring our clients' success is at the heart of everything we do.
Founder and CEO
Jillian Lister
Meet The Team
Chloe Williamson
Client Success Coordinator
polly watts
patrick lister
Creative Coordinator
Chief Operating Officer
Meet Jillian
Jillian Lister is the CEO and Founder of Set Sail Marketing, a family-run business based on the Crystal Coast, where she works alongside her husband, Pat. With a background in Brand Management and Marketing from NC State University, Jillian’s entrepreneurial journey began in the midst of the pandemic when local businesses sought her expertise in navigating the evolving digital landscape. Leveraging her deep connection to the Crystal Coast community, she launched Set Sail Marketing to provide strategic social media support and help businesses enhance their online presence.
As a leader in the local digital marketing scene, Jillian is known for her innovative approach and creative strategies. Her deep understanding of the unique nuances of the Crystal Coast has given her a distinctive edge in driving engagement and growth for businesses in the area. Jillian also serves on the board of the Crystal Coast Chamber of Commerce and is the Chair of the Carteret Community College Foundation Board, where she has been a member since 2017.
Jillian’s impact has been recognized by her peers and colleagues, who voted her as a Local Role Model in the 2022, 2023, and 2024 Carteret Curated People's Choice Guides by MCKRE. Outside of her professional commitments, she is a devoted mother to two young sons, Wright and Warren. Jillian finds joy in balancing her work with family time, boating, and giving back to her community. Her dedication to both her business and her local community has made her a trusted leader, known for her resilience, creativity, and passion for helping others succeed.
Fast facts. . .
Reels created per month
200+
happy clients
100+
team members
5
Shots of espresso per week
60+
We're obsessed with . . .
Whether we're at the beach, out on the boat, or simply by the water's edge, we cherish the beauty of our home on the Crystal Coast. We're lucky to live in one of the most stunning places, and we never take its natural wonders for granted.
Coastal vibes
Athleisure 90% of the time. We believe in practicality and ease, especially when running around shooting content. But when the occasion calls for it, we know just how to dress up and make a statement!
Find us in
Coffee & Diet Coke! Absolutely, we can't live without our daily dose of coffee! It's the fuel that keeps our team energized and our creativity flowing. You'll rarely see us without a cup in our hands, powering us through every project and idea.
can't live without
"The Set Sail team is brilliant, forward thinkers, creative, reliable, and fun! We were completely lost with our social media until we began to contract with Set Sail for their social media services. The Set Sail Team is very thorough and thoughtful in their approach to clients. They have challenged us to think differently about CHC Foundation promotion and all of their suggestions have been successful. Jillian and her team have quickly become a team I admire, trust, and enjoy working with on a regular basis!"
-Virginia Cuthrell
Executive Director of the Carteret Health Care Foundation
"Jillian and her team have been a life saver for the CHC Foundation social media."
see services
Working together is SIMPLE, and there's a package for exactly what you need right now!
learn how we can work together
book my call
Think Set Sail is the next step to up level your social? Find out if we're a good fit, no strings attached!