We don't just manage your social media. We become part of your team.
Set Sail is a full-service social media agency built on the Crystal Coast of North Carolina. For over five years we've helped established businesses and organizations across industries — from healthcare and hospitality to financial services and nonprofits — show up professionally, consistently, and strategically online. We handle the work. You see the results.
Our Mission
We are more than content creators — we are strategic partners. Set Sail exists to help businesses and organizations navigate the fast-changing digital landscape with clarity and confidence. We bring together strategy, creativity, and flawless execution so our clients can focus on what they do best — running their business.
What we stand for
Connection
We build real relationships — with our clients, their audiences, and within our own team. Every account we manage is treated like it matters, because it does.
Creativity
Great marketing doesn't blend in. We craft strategies and content that stop the scroll, start conversations, and build brands worth following.
Authenticity
We tell true stories. We market your brand the way it actually is — not a polished version that no one believes.
Innovation
The digital landscape moves fast and so do we. We stay ahead of trends so our clients never fall behind.
Boldness
We take strategic risks. We push back when something isn't working. We do what's right for your brand, not what's easy.
FOUNDER AND CEO
Jillian Lister
Alvin Santander
Meet The Team
video editor
COO
Emely Altman
patrick lister
CREATIVE OPERATIONS MANAGER
Set Sail Careers
Payton Purifoy
CREATIVE CONTENT COORDINATOR
FOUNDER AND CEO
COO
patrick lister
Fast facts. . .
Reels created per month
300+
happy clients
100+
team members
7
years in business
5+
"The Set Sail team is brilliant, forward thinkers, creative, reliable, and fun! We were completely lost with our social media until we began to contract with Set Sail for their social media services. The Set Sail Team is very thorough and thoughtful in their approach to clients. They have challenged us to think differently about CHC Foundation promotion and all of their suggestions have been successful. Jillian and her team have quickly become a team I admire, trust, and enjoy working with on a regular basis!"
-Virginia Cuthrell
Executive Director of the Carteret Health Care Foundation
"Jillian and her team have been a life saver for the CHC Foundation social media."
see services
Explore services
view portfolio
Our work
Ready to see if we're the right fit?
Apply to work with us.
limited availabIlity
We work with a select number of clients at a time. If you're ready to invest in your brand's social presence, we'd love to hear from you.
Three ways to work together — find the right fit for your business and goals.
Real results for real businesses — see the brands we've helped grow.
We review every application personally and respond within 2 business days.
submit your application